The influence of socio-political dimensions on behavioural support towards tourist destination branding in Tanzania

Amani, David

The influence of socio-political dimensions on behavioural support towards tourist destination branding in Tanzania / David Amani - Mzumbe : Mzumbe University, 2022 - xviii, 797 leaves : ill. ; 29cm.

A Thesis Submitted in Fulfilment of the Requirements for an Award of a Degree of Doctor of Philosophy
of Business Administration of Mzumbe University


Thesis

Includes references


eng.

NA Tzs 50.000/=


Place marketing
Tourism marketing --Tanzania
Branding--tourism
Advertising tourism
Destination brading --tourism
Leisure marketing --tourism
Hosipitality marketing --tourism

THS 338.4791 AMA

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