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Principles of services marketing

Palmer, Adrian

Principles of services marketing / Adrian Palmer - 2nd.ed - New York : McGraw-Hill, c 2001 - xx, 516 p. : ill.; 25 cm

Includes references and index

eng

ISBN: 9780077097486 TZs.39346.244

Subjects--Topical Terms:
Service industries--Marketing
Marketing--Management
Marketing

Dewey Class. No.: 658.8 PAL

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