Normal view MARC view ISBD view

Principles of marketing /

Principles of marketing / Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong - 3rd European ed. - Harlow, England ; New York : Prentice Hall, 1996. - xx, 956 p. : col. ill. ; 28 cm.

"The European edition ... offers significant changes"--Pref.

Includes bibliographical references and index.

eng

ISBN: 9780131659032 TZS 35,000/=

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 PRI

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)