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Marketing plans : how to prepare them, how to use them /

McDonald, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald - 4th ed. - Oxford : Butterworth Heinemann, 1999. - xv, 578 p. ; 24 cm.

Includes index.

eng.

ISBN: 07506441169 TZS 25,000/=

Subjects--Topical Terms:
Marketing
Communication in marketing.

Dewey Class. No.: 658.8 McD

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