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Strategic marketing for nonprofit organizations /

Kotler, Philip.

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xi, 644 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

eng.

ISBN: 0138519323 : NA

Subjects--Topical Terms:
Nonprofit organizations

Dewey Class. No.: 658.8 KOT

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